Wine production contributes to a variety of environmental loads, mainly due to the use of fertilizers and pesticides in the vineyard and to the production of glass bottles. Sicily, in particular, holds the record for the major production of wine in the South of Italy, favored by pedoclimatic characteristics of the island. Considering the great focus placed on “environmental sustainability”, the winery “Cantine Nicosia has decided to implement to their new product, called “Sabbie di Sutta Cerrasuolo di Vittoria DOCG”, which consists of a new bottle of red wine, an environmental accounting tool: the “Life Cycle Assessment” (or LCA) regulated by UNI EN ISO 14040:2006. Quantification of the emissions, revaluation of agricultural waste with consequent cost savings the capability to: estimate the environmental burden of materials, to compare and contrast competing products and the risk reduction are just some of the numerous benefits that can be obtained through the adoption of the LCA.